Sui Links Up with Bitkub as Thailand Pushes Web3 Education and Scale

Thailand’s largest homegrown crypto venue, Bitkub Exchange, has joined with Sui to promote blockchain education and hands-on adoption for Thai users. The collaboration centers on workshops, live programs, and learn-to-earn formats designed to demystify wallets, fees, and on-chain activity for a mainstream audience. 

Bitkub flagged the partnership publicly on September 16, 2025, highlighting education and adoption as the first deliverables. Bitkub’s announcement points to a multi-step rollout rather than a one-off event, with both sides signaling follow-through via academy programming and community sessions.The framing matters in Thailand’s retail-heavy market, where education often sets the pace for product usage. 

By emphasizing Sui’s Delegated Proof of Stake (DPoS) model during these sessions, the program can show newcomers how participation in a blockchain does not require technical validator setups. Instead, users can delegate their stake to trusted validators, making the concept of staking both accessible and practical for a retail-driven audience.

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💚 Bitkub Exchange is announcing a partnership with @SuiNetwork💧
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Bitkub Exchange has announced a collaboration with Sui, a leading blockchain platform. This partnership aims to accelerate education and adoption within the digital innovation space.
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Stay tuned!🏅
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For more… pic.twitter.com/xStolt95sA

— Bitkub.com (@BitkubOfficial) September 16, 2025

Why This Matters For Thailand’s Retail Market

Bitkub has been the country’s dominant exchange in recent years, accounting for about 77 % of domestic market share as of December 2023, according to multiple outlets that tracked the Thai venue’s position ahead of a planned 2025 IPO. 

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That context signals a large built-in funnel for any formal learning and onboarding push tied to a specific ecosystem. The exchange’s leadership has also said it aims to scale headcount and product reach into 2025, reinforcing the platform’s role as a national on-ramp.

The education angle is not new for Bitkub. The company runs Bitkub Academy and periodic learn-and-earn campaigns, including token-specific sessions that reward correct answers during live streams. Those mechanics lower the barrier for first interactions and can translate into wallet creation and early transactions. 

Sui’s Momentum In 2025 By The Numbers

The partnership also rides an uptrend in Sui’s core activity this year. Independent reporting on Q2 showed record DEX turnover and a strong rise in total value locked, while broader dashboards show sizable 24-hour volumes and growing stablecoin balances on chain. Together these stats frame a network in expansion mode.

Sui And Bitkub Metrics

Data sources: DeFi Llama Sui chain metrics; BeInCrypto’s Q2 analysis citing Messari; CoinGecko Bitkub profile; Yahoo Finance and Cointelegraph coverage of Bitkub’s market share. 

The Consensus Angle: Why Delegated Proof of Stake Fits The Brief

Sui validates transactions using Delegated Proof of Stake. In this model, token holders delegate stake to validators, who process transactions and earn rewards. The Sui Foundation’s documentation describes how DPoS concentrates voting power in proportion to stake while encouraging performant validator behavior and frequent rebalancing of stake to maintain a healthy set. 

For a market like Thailand where retail users often begin with small balances, DPoS enables participation without running full validator infrastructure. 

A focus on workshops and learn-and-earn formats dovetails with that design. Delegated Proof of Stake lowers operational friction, and education can guide users from basic custody to staking and delegation. 

Over time, that creates a pathway where first-time users learn to compare validators, evaluate commissions and uptime, and participate in governance signals. Sui’s documentation sets out those mechanics in plain terms, which helps align curriculum with on-chain practice. 

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For developers and exchanges, DPoS also provides predictable finality and performance characteristics. Sui’s object-centric architecture and Narwhal and Bullshark components handle sequencing and consensus, while Delegated Proof of Stake offers a route to broad participation without sacrificing throughput. Education that explains these moving parts can translate network design into user confidence and better risk management. 

What The Partnership Includes So Far

Several strands are already visible. First are the public commitments: Bitkub’s partnership post, followed by promotional content around live learn-and-learn sessions and community events that feature the Sui brand, projects, or both. 

Second are project-level tie-ins, including collaborations with Sui ecosystem teams such as Scallop, Cetus, and Haedal that aim to deepen Thai user familiarity with DeFi products that sit atop Sui. 

Thai media also carried a September release noting Bitkub Exchange and Bitkub Academy’s tie-up with Scallop, a Sui-based money market with more than 100 million dollars in TVL, framed explicitly as an educational push for Thai users. 

The language from Bitkub’s CEO emphasized transparency and informed investing in tokens on the Sui Network, linking classroom-style content with product onboarding. 

💙Learn, Trade and Earn SUI – Get up to 200 THB worth of SUI💙
@SuiNetwork
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Register now 👉 https://t.co/vx6dbr6PBE
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How to participate!
📌Accumulate a trading volume of 10,000 THB, with at least 5,000 THB in SUI tokens.
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🗓️ Campaign period: 15 September – 15 October 2025
.… pic.twitter.com/6spEsgJzUg

— Bitkub.com (@BitkubOfficial) September 15, 2025

Onramps And Liquidity: THB Access To SUI Matters

Bitkub listed SUI with a Thai baht pair in January 2025, which supports the education agenda by giving learners a direct path from local currency to native tokens. For retail users moving from content to first transaction, that simple THB rail is often the difference between passive interest and active participation. Listing details were shared publicly at the time across the exchange’s social channels.

The exchange’s scale helps amplify those pathways. With major share of domestic trading and a regulated footprint, onboarding flows through Bitkub can translate into measurable on-chain activity on Sui, whether that is staking, swapping on DEXs, or testing DeFi lending. 

That is where Delegated Proof of Stake again becomes practical: DPoS lets users move from first purchase to staking through a familiar delegation interface instead of demanding technical node operations. 

Sui’s 2025 Growth Curve Strengthens The Rationale

Momentum on Sui is visible across liquidity and usage. Q2 marked a new high in daily average DEX volumes, while TVL rose both in USD and in SUI terms, implying that growth was not only token-price driven. 

Ecosystem expansion also included custody integrations and institutional bridges that make it easier for professional capital to participate. Educational campaigns in an emerging market build on that base by converting attention into new wallets and consistent activity.

DefiLlama’s chain page shows healthy 24-hour DEX turnover, a sizable stablecoin float, and multi-billion TVL. These metrics provide the scaffolding for campaigns to move quickly from classroom to transaction, since liquidity depth lowers slippage on first swaps and a stablecoin base supports low-volatility testing. For a retail-first audience, the combination is important. 

Risks, Competition, And Execution

The most immediate risk is execution. Education campaigns can generate large sign-ups without durable activity if content is not tied to real use cases. The learn-and-earn format mitigates that risk by rewarding correct answers and by connecting campaigns to specific tokens and protocols, but conversion still depends on how easily a newcomer can complete step one and step two after a livestream or workshop. 

Bitkub Academy)’s long-running cadence is a favorable signal, but results will show up in wallet and transaction data over time.

Competition is the second risk. The Thai market has attracted global exchanges and bank-backed entrants, which can chip away at the dominant local position. An IPO plan tends to sharpen focus and reporting discipline, but it also puts growth targets in public view. 

That said, a partnership that turns Bitkub’s scale into new on-chain activity for Sui is a coherent strategy in a crowded market. 

A third consideration is policy. Thailand has shifted rules around taxation and exchange oversight in recent cycles. While Bitkub operates under the SEC of Thailand regime, any change in treatment of staking rewards, exchange incentives, or token listings would ripple through education programs. 

The DPoS model is a positive in this context because it is simple to describe and administer for end users, with clear documentation on validator selection and staking epochs. 

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Outlook: Education Led Adoption Meets DPoS Scale

The near-term picture is straightforward. Bitkub supplies the audience and the rails. Sui contributes a high-throughput Layer 1 with Delegated Proof of Stake and a rising on-chain economy. If the programming delivers genuine comprehension, learners should be able to move from watch to wallet, from wallet to stake, and from stake to DeFi within the same quarter. The combination of THB access, learn-and-earn design, and DPoS simplicity is well-suited to a retail-heavy market that prefers step-by-step onboarding. 

For the exchange, partnerships that raise awareness in Southeast Asia can extend a 2025 growth curve already visible in TVL and DEX activity. For Bitkub, the tie-ins are an efficient way to translate brand reach into measurable on-chain transactions. 

The next proof point will be data: wallets created, SUI delegated, and recurring usage of Sui apps. If those numbers climb, the collaboration will look less like marketing and more like infrastructure for the next wave of Thai retail participants. 

Frequently Asked Questions About The Bitkub And Sui Partnership

What did Bitkub and Sui announce?

They announced a collaboration focused on education and adoption, using community programs and learn-to-earn formats to bring more Thai users into Web3. The announcement was posted on September 16, 2025. 

Is Sui a Delegated Proof of Stake chain?

Yes. It uses Delegated Proof of Stake. Token holders can delegate to validators who process transactions and share rewards. 

How does this help Thai users?

Users get live programming, simple quizzes with token rewards, and local currency access on Bitkub. That sequence lowers the hurdle from learning to the first transaction. 

Are there early signs of ecosystem traction?

Independent reporting shows rising DEX volume and higher TVL on Sui in 2025. That backdrop can make education stick because there are apps and liquidity ready for new users. 

What are the main risks?

Execution and competition. Campaigns must convert sign-ups into activity, and global rivals are active in Thailand. 

Glossary

• Delegated Proof of Stake DPoS: A consensus model where token holders delegate stake to validators who secure the network. 
• Validator: A node operator that processes transactions and participates in consensus. 
• Epoch: A fixed period during which staked SUI is locked before it can be moved or withdrawn. 
• TVL: Total value locked in DeFi protocols on a given chain. 
• DEX Volume: Trading volume executed on decentralized exchanges. 
• Stablecoin Market Cap: Total circulating value of stablecoins on a chain. 
• Learn and Earn: Educational campaigns that reward correct answers with tokens. 
• On-ramp: A path from fiat currency to crypto, such as a THB to SUI trading pair. 
• Scallop: A Sui-based DeFi money market that partnered with Bitkub Academy. 
• Cetus: An ecosystem DEX that has featured in Bitkub collaborations and campaigns.